How Pat Flynn Uses Podcasting to Build His Business
This architect-turned-podcaster says much of the traffic is driven by iTunes. You have a good chance to be discovered "if the title of your podcast, the description, and the title of the episodes are...
View ArticleSocial Media Marketing From A to Z
Maybe you set up a Twitter account, but you have yet to post that first tweet. Maybe you can't remember the last time you updated your Facebook page. Well, now's the time.
View ArticleA Start-Up Finds Traction Through E-Mail Marketing
Yes, social media is all the rage. But there is still a place for e-mail marketing.
View ArticleA Photo-Scanning Service Learns How to Get Exposure
On a typical campaign, the company spends more than $10,000 a month on Google ads that it believes end up more than paying for themselves.
View ArticleHow Social Media Put a Tiny Yarn Shop on the Map
The first Jimmy Beans Wool video went up on YouTube in June, 2008. Three months later, sales had increased 67 percent.
View ArticleLearning Social Media Tricks From the Big Boys
Once a year, Dell invites 10 of its loudest critics on an all-expenses-paid trip to Austin, Tex., to meet with the company.
View ArticleWhere Should I Invest My Marketing Dollars?
The owner of a kitchen and bathroom remodeling company asks where he should put his marketing dollars. Social media? Google AdWords? Or print and radio?
View ArticleAn Owner Rethinks How He Spends His Marketing Dollars
Jeff Chinman says he has three top priorities now: Update his Web site, create a blog and start using local online market ads.
View ArticleSocial Media and the Not-So-Sexy Business
Responding to a reader's question: Are there things everyday businesses like contractors and plumbers should be doing with social media?
View ArticleThe Problem Social Media Cannot Solve
In the end, it all comes down to your Web site. Here are some tips on how to hire a developer.
View Article
